Top criteria that affect your organic SEO in 2019
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018)
Here are our top criteria to monitor to ensure an ever higher position in Google!
1. Page speed
Who says user experience says … loading speed!
The first reflex to develop in order to not have a slow website is to optimize your images. Indeed, the more your images are heavy, the more the loading of your site will be slowed down.
2. Mobile Friendliness
As of January 2019, there are more than 5 billion unique mobile users worldwide. If your website is not suitable for reading on a mobile screen (tablets, smartphones, etc.), users who visit it from these platforms will not be able to consult your content properly. It is important for your site to be responsive to encourage as many potential customers to browse it.
3. Quality content
We’re sure you’ve heard this one before, but content is still the king of the SEO world this year. User experience is Google’s big priority; creating quality content that is easy for the user to find and understand is key.
Encryption means that your website is secure, which can be seen by the addition of an “s” at the end of the “http” part of a URL. With the increase in technology from hackers and identity thieves, Google is making an effort to ensure its users are protected from these malicious intruders by making website security a key search ranking factor. Secured sites protect a user’s connection and ensure a user’s activity cannot be tracked or have their information stolen.
Remember this: 93% of online experiences start with a search engine. It’s never too late to get started…
Contact us for more information about this topic, we’ll help you on your project.