Integrating social media into your marketing strategy

Integrating social media into your marketing strategy

If you own a business, then you’re probably already present on the social medias. If not, then you should think about doing it.

You don’t need to be a dedicated reader in online marketing to understand that social media is really popular among customers and will definitely help you increase the visibility of your personal brand and connect in positive ways with your customers. Social media statistics from 2019 show that there are 3.2 billion social media users worldwide.

Facebook, Linkedln, Instagram, Twitter, and a lot of other social channels! You have a fairly large choice and it’s up to you to figure out which one will highlight you the most.

Social media to improve the visibility of your company

All of these social networks will allow you to connect with your customers, prospects and partners. You’ll therefore create a good relationship with them by answering to their questions, thanking them, keeping them informed of any news. You will humanize the customer relationship and thereby improve the image of the company.

The more you are present on social networks, the more you will gain visibility and the more you will be known to your prospects and your targets.

Increase the number of prospects, build customer loyalty

Facebook and Twitter are often used to announce the release of a new product or the launch of an event. The information will be quickly relayed between the members of the network so that the “buzz” generated will attract new prospects.

Moreover, the use of the Web is more and more interactive, people do not hesitate to give their opinion on such product or company. These feedbacks will be a great opportunity for you to correct the situation and adapt quickly to the demands and requirements of your customers.

Listening to customers’ needs, interacting with them and answering their questions in real time is a real added value for both parties.

Social media will help improve your SEO

Implementing a social media strategy brings you one last advantage and not least, in terms of SEO. Social media will allow you to generate additional traffic and increase the number of pages viewed.

All of this will contribute favorably to your ranking in the Google search results. It tends to reassure the user on the seriousness and quality of the company. Also, by engaging your community on social medias, you will therefore generate traffic to your website.

Contact us for more information about this topic, we’ll help you on your project.

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