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How can you establish a content marketing strategy

Nowadays, traditional marketing is less effective, you need to adopt new way to attract audience. You can opt for the content marketing. It is a content production strategy in order to promote your identity, your values, your story and the brand environment.  You have different ways of content marketing, I’m going to give you eight examples.

content-marketing

  • 1. Create a blog
    Write a blog is quick, the viewers take pleasure to read and it improves SEO and drive more organic traffic to your site.
  • 2. Make videos
    It’s an effective way to grab attention but be careful, your video must be shorts and gripping.
  • 3. Publish infographics
    You can provide clearly information and help the audience to have a better visualization.
  • 4. Write case studies
    Do a summary, then explain a problem or a hypothesis and explain your solution. After that, conclude with your results. It demonstrates your leadership.
  • 5. Post on social networks
    Like we explained to you in another article from our blog, social networks became a real bargain to grab the audience and to make yourself known.
  • 6. Deliver a white paper
    For the B2B, you can show your expert assessment to your target. You build leadership and earn recognition.

Now, you know some examples of this strategy and If you want, Pimclick can help you to develop this strategy. We can for example create an original video  to differentiate you from the competition.

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Summary
Description
The content marketing is a new strategy, you have to adopt in order to develop your brand image. You have to be competitive thanks to digital methods.
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