Google Keyword Planner, the must of your SEO

By now, you should probably know the importance of keywords for your business.

The choice of keywords is an essential and crucial step for any SEO project, whether natural or paid.

Although there are many tools for generating and searching keywords, the best known is of course the Google Keyword Planner.

Google Keyword Planner is a powerful and useful keyword research tool, built into the Google AdWords advertising platform.

It is 100% free to use, you do need however to create a Google account.

Before you start writing your content on the Web, take the time to plan the keywords for each page with the Google tool. This will help you determine which top-performing keywords you want to put in the title, subtitles, and text of your website’s pages.
A good way to do this is to put yourself in the shoes of someone who does not know your product, service or business at all. You can also ask your customer service team what are the most common questions. The questions and perceptions of your target audience will help you find a lot of ideas for your content marketing.

The primary purpose of Google Keyword Planner is to perform keyword research. You can use the tool to find new keywords or find additional keywords for your current content. The key is to discover keywords relevant to the products or services you offer, your website content, or your landing page. The best keywords will help drive the most traffic to your page.

You have the possibility to search 3 keywords and you can also enter the URL of your site (landing page preference). Google will identify the content on the site to make proposals for associated keywords.

To sum up, the Google Keyword Planner will help you to:

– Validate search trends on the world’s most used search engine, Google
– Find new keyword ideas that you never thought would fit into your SEO strategy
– Multiply your lists of synonyms and overlap them to find out how most people tend to search on Google
– Provide forecasts of the most used keywords and those to come in relation to growth over a given period
– Have accurate statistics on the performance of keywords related to your industry.

Google AdWords Keyword Planner is the perfect tool to save time and money in developing your SEO strategy!

Contact us for more information about this topic, we’ll help you with your project.

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