KPIs tracking on your Ecommerce website.
Marketing performance indicators and sales performance indicators are essential to ensure the effectiveness of your offer and the proper functioning of your site. Therefore, the number of unique visitors, the time each visitor spends on your site, the number of pages viewed, the bounce rate or the increase of your customer/prospect file all require your attention, as well as the conversion rate, the average shopping cart amount, the abandonment rate, the lifetime value of a customer, the customer retention rate, the return on investment, etc.
KPIs are essential data, but they are generated by different tools. With Google Analytics, or an equivalent solution, you can measure the traffic on your site and learn more about your customers’ behavior. As for the data related to sales, they are stored in the back office of your e-commerce software. Several modules can centralize and synchronize all your data to process them within a single interface, without you having to go through all of the tedious manual steps.
To be reactive, teams need to have easy access to data, a simplified and instantaneous reading of this data, which can then be easily processed and communicated So a tool specifically designed to manage KPIs makes it easier to read them, usually via a dashboard displaying the most important indicators, both in terms of traffic and sales, as well as animated graphs detailing the evolution of your business by day, week or month.
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