First time in the world, we created a mobile interactive advertising campaign that brings a creative user experience, consumer engagement and brand awareness by using native features of smartphone.
During the valentine's day, the concept is to invite womens to experiment the new digital kiss experience by Sephora. First give a real kiss by kissing your smartphone. Choose the color of your lipstick. Send the kiss to your boyfriend by blowing on the smartphone. Then fill up the form and receive your lipstick sample.
We pushed the limit of the experience by sending back a SMS to the boyfriend reminding him his girlfiend's birthday and giving him a discount to buy a perfume at Sephora (digital to store strategy)