web design business school web design business school
In Brief
NEOMA Business School has built its new strategic plan around a clear ambition: to develop and challenge the established practices in the sector. NEOMA Business School is made up of more than 67,000 women and men, students, professors, staff and alumni, who focus their energy on the shared ambition: to be an innovative challenger to the major international business schools.
Neoma Business School
Brand Branding design
Strategy &
Identity System
& Guidelines
Art Direction
Interactive UX research
UX Research
UI design
Persona Development
Web design
Animation &
Motion Design
Development web development
Backend with Joomla
web design business school Banner Design
Digital transformation
Digital transformation

We worked closely with Neoma Business School to completely redesign how they could use a website. We interviewed the amazing people that make up the Neoma and collaborated in workshops to organize content. We developed models of how the site could celebrate and amplify contributions from all parts of Neoma Business School. Out of this process emerged a structure for the new digital experience.

web process
web ux process
ux design ux design
Branding strategy

The aesthetic for the new website needed to reflect Neoma itself. In a place of constant experimentation and incredible creativity, we wanted to capture an “in-progress” aesthetic that didn’t feel too finished. We show process in the form of grid lines, but content - like students - would be free to break the rules where it made sense. Motion and flux are represented by waves undulating and transforming. The design needed to be creative and innovative, but also authentic and welcoming.

web design
icon design
website process
web design business school web design business school

We relied on typography, color and grids to establish structure. The design incorporates white space to provide a sense of openness and different content structure to break any feeling of monotony. Color is used boldly, with layering and collage inspired by the univeristy space itself. Interactive elements add motion and movement.

design mobile
graphic design mobile

We approached the site with a series of principles: give people tools and minimize restrictions. Use design to provide structure and consistency, not constraints. Embrace the (constant) change. And finally, keep things modular to offer options for people adding to the site. We applied the visual aesthetic to these principles and used them as building blocks for a cohesive and beautiful website.