About
About
In Brief
Mutualité Francaise is a French insurance company, an interprofessional mutual that guarantees the requirement and the transparency. In the continuity of these values, Pimclick created for the brand a fully responsive website with dynamic and innovative visuals. The website offers a dynamic personalization access around the needs of each consumer with an intuitive navigation and efficient customer journey experience.
Mutualité
Client
Google
Brand
Strategy &
Positioning
Identity System
& Guidelines
Illustration
Content Strategy
Art Direction
Interactive
User Research
Product Strategy
Information
Architecture
Product Design
Interactive Design
Animation &
Motion Design
Development
Prototyping
Frontend
Game Development
Analytics &
Optimization
Services
Web design

The visual appeal of this insurance website has an extensive impact on users. Although a product's Information Architecture and customer journey process is important, it doesn't facilitate engagement on its own. We use user-centered design and engaging user experience (UX design) to produce a cohesive, predictable, and desirable effect on the target audience.

By targeting users on a deeper and more emotional level, we make the user experience more profound. The change in experience is accomplished by eliciting an emotional response in the user which is tied to their actions and accomplishments. One of the primary purposes of UX design is to add context to the natural behavior of users and, by doing so, to provide them with a story that they can take from the experience. We also make sure your product is a part of your brand’s unified entity and is presented with a required degree of integrity.
To create efficient User Experience, we used Sketch which is a design toolkit built to help us create the best work from our ideas, through to final artwork.
Video production

Producing a high-quality video requires a lot of creative input from a lot of different creative people. It also requires an overall guiding force to harness all of this creativity, and focus it on producing a cohesive final product. Pimclick’s creative brain trust can manage all of the disparate choices and decisions that need to be made from development, casting, and locations through production, editing, graphics, music, visual effects, sound design, and final delivery.