Digital Brand Strategy
In Brief
Fluocaril is an oral care products which started and developed from our laboratory in France for more than 60 years. Client’s standing point wants to make their products outshining under the concept of modern web design. This reflects on packaging, website, UX design, UI design and social media. It builds customers’ trust to be the first oral care products in Thailand.
Client Website Client
Interactive Digital interactive media
Product Strategy
UX / UI design
Web Design
Responsive design
Brand Branding design
Strategy &
Identity System
& Guidelines
3D product packshot
Art Direction
Fluocaril web design Flucaril mobile design
Branding strategy

Building on Fluocaril's existing visual identity, we created a new brand language of scheme, iconography, typography, 3D model and photography that reinforced their essential brand attributes: innovation, improvement and strong credibility to the professional dental field.

Atlantis Green — #A4DE28
Chicago Grey — #4D4D4D
Cornflower Blue — #6AA4F5
All Black — #000000
Lime Green— #31BE2F
Snow Storm — #F8F8F8
Pimclick web design agency
Body copy
web agency
digital agency
creative design
website mockup creative design
web mockup
web template

The homepage provides strong visual introduction to what Flurocaril is presented in an immersive, elegant way.

creative design

We took great care to design mobile UX concepts that bring the same level of experience as the desktop version.

mobile ux design

The Flurocaril's product page is a unique take on the traditional e-commerce experience, where personalization is built into every step.

The Flurocaril product page is a unique take on the modern e-commerce experience, where personalization is built into every stage.

fluocaril website showcase mockup
banner showcase

For returning users, we created a beautiful landing page that offered a whole new level of discovery and customization. We built a grid that was flexible and open, with space for marketing content, local trending items and recommended products, based on the individual user’s behavior.

website homepage mockup
homepage web layout mockup
web page layout
web page layout
background shape background shape mobile
Successful Ad campaign

The videos, animated schemas and the participation of the customer are the forces of the brand. This touch of creativity includes the customer in the brand management (orthodontists and oral care) and create a strong link with the brand (bi-directional relationships), as it would have been the case between a dentist and its patient. Click here to see the behind the scene.

slider module
video production tvc