Apple have been the leader for a long time on the mobile application market for smartphones and tablets. However, Android has today caught up its delay. The AppStore and Google Play being the two main existing stores, the question is: how to know which platform/store should I use for my application? This question allows, at the end, to decide which operating system you will use: iOS or Android?
iOS and Android: competing and complementary
Android, Google’s operation system, furnish today 80% of the smartphones sold in the world and most of the tablets. This explains that Android’s store, Google Play, offers now more applications than the AppStore avec 1,43 millions of mobile applications against 1,21 millions for the AppStore. However, the AppStore keeps generating more revenues than Google Play and its sales has significantly advanced of 50% in 2014. Therefore, whether you want your application on one or the other, a high visibility potential occurs.
Develop an app for each operation system
In this case, declining your mobile application for Android and for iOS could be the perfect solution to touch as many mobile users as possible. However, these two mobile operating systems use different programming languages: it it not possible to directly transform an Android app into and iPhone app. Indeed, Apple’s operating system mainly use the ObjectiveC and Swift pogromming language. Android uses Java language, a more widespread language. Although many tools exist to translate Java language into ObjecticeC language, the limits remain numerous et results are not always what you expected. To ensure a good quality and high visibility to your mobile application, you will need to develop at the same time an application for each platform: a solution quite long
Pick up the right solution
If developing your mobile application on each platform seems impossible for costs and deadlines reasons, the question of the most suitable platform is asked again. Studying the audience target can be very helpful. The public targeted is more likely to have an iPhone or an Android smartphone? Developing a web application or a responsive website for mobile phones and tablets can also be an alternative solution. Even though these solutions include several limits, especially when it is related to the final product features, and are not adapted to all mobile applications, they have the advantage to allow a market presence on every smartphones, no matter what is their operating system. Pimclick has worked on many mobile application, here some example: Google Chromecast, Gallerie’s Night, Tao Kae Noi, Sephora or GuideThai. Contactus at our agency in Bangkok for more details.