How to make a good newsletter

The newsletter is a capital tool in the web marketing strategy. It improves your notoriety and your visibility but you need to have an attractive one or the people will not read them. Here are the best 5 advices to create a good newsletter.

• The title of the newsletter:

The first thing very important to have an attractive newsletter is the object. The title must correspond to the main topic of your newsletter but you also should find a catchy title, short, whose interest we understand from the first words. Be careful not to use “spammers”, all the words that will send your work directly to the trash (promo, free, contest, etc)

• Call-to-action:

The call to action is important to generate traffic to your website. It helps to access to the content that you want to share with your target.

• Good timing

We estimate that 2 times a month is the maximum for sending a newsletter. It is necessary to schedule the time of sending the mail according to the product or service, preferably when consumers are in transport, at lunchtime or during the weekend.

• Nice design

The graphic design in the newsletter is very important. You must have a refined design and not too much text or the readers will leave your newsletter before the end. Pictures are highly recommended.

• Responsive newsletter

It’s a must today. More and more emails are being opened on mobile or tablet. Then, doing responsive today has become a necessity, your customer must be able to read your content on any device.

Pimclick can create for you an original newsletter, contact-us !