& Game Contest
Pimclick was selected to launch the museum with an online campaign. MODA’s and Pimclick’s DNA merged into an interactive selection of content. Targeting art lovers and outgoers, the campaign was a creative success as well as a data centered performance.
Our marketing team briefed the artistic director and design team which got an instant vision on how the creative should be. It would be a mix of digital and art, with the elegant feeling of art nouveau.
Our digital experts launch the content online with a data centered approach powering the latest technologies of Facebook such as Instant experiences. Facebook pixel allowed us to track the campaign on our online dashboard and analyze the performance to monitor the ad budget.