Engagement rate monitoring
Perrier is a French brand, famous for its sparkling water and has a strong brand identity. In 2020, the social media saga for Perrier began. Bubbles taken from a French spring were bottled, ready to satisfy people's thirst. The overall objective of the campaign was firstly to raise awareness of the brand in Thailand, secondly position it as a drink that provides a fun experience and thirdly implement Perrier in the everyday life of Thai people. During the project it was essential to identify and select the right target market and come up with a plan to communicate the product's USP in the best way possible . All the activities of the project mainly revolved around social media campaigns.
1. We created a unique strategy for digital communication.
2. Built a strong Perrier community on social media.
3. Engaged customers to take qualitative call to action.
4. Evaluated the results and report on social media.