In Brief
Perrier is a natural sparkling mineral water that is well known throughout the world. Famous for its elegantly-shaped green bottle, Perrier is the ultimate refreshment to quench all thirsts.
Strategy &
Identity System
& Guidelines
Strategic planning
Content Strategy
Social Media
A/B testing
Strategic targeting
& retargeting
Hashtag &
Engagement rate monitoring
Social media catalogue
Creative concept
Art direction
& ads
3D production
& Shooting
Social Media Campaign

In 2020, the PERRIER social media saga began: bubbles taken from a French spring were bottled, ready to satisfy people's thirst. Perrier is a French very famous sparkling water brand, with a very strong brand identity targeting the social experiencers. The overall objective of the campaign is to raise awareness on the brand, position it as a fun and experience-providing drink and implement it in Thais everyday life. Essential during this project is to identify and select the right targeting and identify the best way to communicate on all the product benefits. All the project is concentred on a social media campaign.

The key purpose of the project is to raise awareness about Perrier in Thailand. The first challenge is to show how Perrier match with the Thai lifestyle, through creative contents. A strong strategy was established based on the intercultural exchange culture between France and Thailand. Last but not least, this project is highly based on analytics and a strong targeting strategy to identify the right audience and fin the most accurate way to communicate.
Social Media Instagram campaign
Instagram creative campaign
instagram strategy
A strong strategy for a strong digital communication
Build a stronger Perrier community on social media
Engage customers to take qualitative online action
Current social media, / results yet to be evaluated