Engagement rate monitoring
In 2020, the PERRIER social media saga began: bubbles taken from a French spring were bottled, ready to satisfy people's thirst. Perrier is a French very famous sparkling water brand, with a very strong brand identity targeting the social experiencers. The overall objective of the campaign is to raise awareness on the brand, position it as a fun and experience-providing drink and implement it in Thais everyday life. Essential during this project is to identify and select the right targeting and identify the best way to communicate on all the product benefits. All the project is concentred on a social media campaign.
Build a stronger Perrier community on social media
Engage customers to take qualitative online action
Current social media, / results yet to be evaluated