If you’re walking around the street or at the mall, you’ll notice individuals surfing the internet either on their phones or on their tablets. In this day and age, it is common for a person to pull their phone out and search for something on the internet to get the quickest information at any given time. In the past, you would have to enter a computer or laptop which can be inconvenient for those who are away from home or just don’t have the time to sit down and open their laptop. How exactly does this relate to having a responsive web design?

Having a responsive web design means that a particular website runs tremendously well to fit different screen sizes without the use of complex codes. This essentially creates a good user experience for your customers. It was recommended before to have your website compatible with every device available which would mean a lot of time for development and money being put into software. However, with the advancement of technology today, there are tools in the market that allows websites to be displayed properly in all screen sizes.

Now there are different advantages and precautions when it comes to having a responsive web design. Frankly speaking, although there are a lot of positives that come with a responsive web design, your website should be aware of all the precautions that come with it as well.

Reduced Hassle (advantage) – if you have separate sets of HTML code, then this means if you are creating different pages, you won’t need many pages of code which gives you more flexibility.

Mobile-friendly (advantage) – with mobiles taking over the population, this creates a mobile-friendly environment for them as all responsive websites become easy for them to surf the internet

SEO (advantage) – having a strong responsive website helps with SEO for both laptop and mobile devices which can be good for marketing in all search engines

Images and Content (precaution) – it is important that you make sure the content within your website is not too big where the loading times are quick and swift. If the images are too big, then this can affect greatly your SEO.

Website Quality Control (precaution) – before having an official launch with your website, you should test it on all devices to make sure it is as responsive as possible.

Pimclick is a digital marketing and web agency based in Bangkok that specializes in UX/UI design and web responsiveness. With our trained software engineers, we have the ability to create a strong responsive website for clients in any industry.