The Australia-Asia Program to Combat Trafficking in Persons (AAPTIP) is an Australian Government international development cooperation initiative operating in Southeast Asia. AAPTIP has reached out to Pimclick to create a complete new graphic identity and navigation for the factsheets to showcase key outcomes, milestones and achievements of this alarmingly sensitive topic. Integrating maps, graphics and a wide range of subject adequate images Pimclick has created a factsheet design, which addresses AAPTIP’s subject and program in a sensitive, yet most possibly understandable way.