Coca-Cola’s latest experiment in opening short design briefs to the entire world illustrates its plans to no longer be seen as “a traditional advertiser” by appointing consumers as its co-creators.
The drinks giant’s head of digital, David Godsman, admitted at the Adobe Summit opening keynote that the digitally connected world is “somewhat unknown” to the brand. Nevertheless, 12 months ago it embarked on a five-year digital transformation programme, underscored by four key areas: operations, business, culture and experiences.
Creative direction
We use creative direction to calibrate all of the major creative decisions on a given project against the bigger-picture vision for the piece to ensure a unified creative vision that meets the project’s bigger-picture goals.
Branding
Each branding process starts with an understanding of a product's uniqueness and value.
To help a client figure out core values that need to be reflected in branding, we do an exercise with attributes.
We brainstorm and write down as many attributes as possible and then select a few items that work the best.
Copywriting
We provide top-level copywriting for your social media campaign. We provide professional & creative content, copywriting services related to your content strategy and brand identity guideline.
The service can be provided in
English, French, German, Russian Thai and Chinese.
Colors
Even if all these grids and measurements make sense only for designers, this approach allows us double-checking everything to make sure that the final logo looks balanced and solid.
Look and Feel
The visual appeal of your product has an extensive impact on users. Although a product's Information Architecture is important, it doesn't facilitate engagement on its own. We employ user-centered design to produce a cohesive, predictable, and desirable effect on the target audience.
Artwork
Researches emphasize that the use of cultural elements such as colors, visual, language and typographic arrangements meet the cultural expectations of users and let visitors interact with the concept.