SEM and SEO should be working toward the same goals, complementing one another to ensure landing pages, keyword choices, and messaging are overlapping to provide your audience with one cohesive experience.
Indeed, as the internet provides several options to both connect with and promote to visitors, not all online channels serve the same purpose, but they can all work together to acquire visitors.
This method attracts 80% of search trafic and the focus is on content creation, link building, meta-tag optimization, keyword enhancement, etc.
SEA (NON ORGANIC SEO)
Ideal for lead targeting and brand awareness, this method yields quicker results and bumps up the initial ranking and placement. It involves paid advertising, pay-per-click advertising as well as paid afﬁliate marketing.
SEM (SEARCH ENGINE MARKETING)
Your company should focus on truly relevant keywords and search terms that potential donors and other interested parties find useful will improve the service to its particular community that any non-profit organization might offer. Indeed, with a higher ranking for relevant keywords your business will then be able to take best advantage of the highly personalized communication in an effort to raise awareness for its non-profit.
Google can offer up to $10,000 dollars in monthly Adwords spending to organizations that qualify for their Google Grants program.
ADWORDS AND RETARGETER (RETARGETING ADS)
This is a rapid method in generating sales and leads. It also targets abundant variations around particular keywords and will permit you company to rapidly adapt to a shifting marketplace targeting new terms visitors may be looking for as a result of recent news or some other event.
LANDING PAGE AND SATELLITE PAGE
This method is important for conversion and focuses speciﬁcally on a particular keyword that links to your regular content. Indeed, ‘landing pages’ or ‘satellite pages’ are designed to work like a ﬁshnet: get visitors in the door and then pass them on to other pages within your website that are more important for conversion.
As a web agency in Bangkok, we provide a specific solution for landing page and satellite page. We have our own SEO technology which can make your website stand out from the crowd.