Google’s Chromecast devices allow users to stream media
to their TV or speakers using their phone, tablet or laptop. Wehave executed the Chromecast mobile advertising campaign and created a mobile event application explaining the purpose of Chromecast under 10 seconds therefore providing a pragmatic and interactive approach. Users can virtually connect the Chromecast dongle by plugging it into the TV which then acts as a portal for the content on the users’ mobile devices to be cast on their TV.