User Experience (UX) is a measure of the ease and pleasure users
enjoy when navigating a site.
UX (user experience) research is the systematic investigation of users and their requirements, in order to add context and insight into the process of designing the user experience. UX research employs a variety of techniques, tools, and methodologies to reach conclusions, determine facts, and uncover problems, thereby revealing valuable information which can be fed into the design process.
UX research aims to gather information from users by way of a variety of qualitative and quantitative methods, including interviews, contextual inquiries, diary studies, personas, card sorting, and usability testing. The focus is on the systematic approach to gathering and interpreting collected data. Due to this, UX research demands the structured and methodical selection and application of the most appropriate tools for information gathering. Activities can take place at the generative (ideation) and the evaluative (validation) stages of a development process. UX research helps a design team inform the design of products and services, validate its assumptions, and—ultimately—reduce the cost of delivering a successful product.
is any research that can be measured numerically. It answers questions such as “how many people clicked here” or “what percentage of users are able to find the call to action?” It’s valuable in understanding statistical likelihoods and what is happening on a site or in an app.
is sometimes called “soft” research. It answers questions like “why didn’t people see the call to action” and “what else did people notice on the page?” and often takes the form of interviews or conversations. Qualitative research helps us understand why people do the things they do.
“A skillful interface designer understands the importance of providing the
user with a solution to a defined problem”