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UV-IQ & EVODIA Concept Process

GET AWAY

IDEA SUMMARY
Aligning with Evodia concept, this campaign concept invites users to experience the essence of Australia by “ travelling without moving”. This campaign concept showcases how Evodia products can make you feel travelling without even having to move from home. Evodia gives you the feeling of an instant getaway. They are synonyms of dreams, travel, holidays, nature and tranquility

POSITIONNING
The concept focuses on the Australian natural essence: nature, lifestyle, tranquility. Get the Australian essence and be at the heart of nature wherever you are.

TARGETING
This campaign aims to reach a broad general public of age ranging from 18-40 years old.

STRATEGY & CHANNEL
This campaign aims to generate brand awareness through Evodia Facebook page and Instagram

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Make life easier

IDEA SUMMARY
Protecting oneself from sun is essential. This concept highlights that UViQ is a dispensable product that is adapted for the right occasion. UViQ makes your life easier with the 2 in 1 features (sun protection + anti-pollution/hydration). The convenience lets you deal with pollution with style and have more time for your active life.

POSITIONNING
The concept is based on the benefit of having two-in-one features which is crucial and time saving, especially amidst pollution problem.

TARGETING
This campaign aims to reach a public with active life and people living in the city.

STRATEGY & CHANNEL
This campaign aims to generate brand awareness through UViQ Facebook page and Instagram.

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