Boost your digital monitoring
In a world where discoveries and technical progress are following each other at a frenetic pace, companies have to adapt and follow these advances as far as possible, because of their undeniable economic repercussions.
What is digital monitoring?
The digital monitoring is a concept growing more and more into companies, it represents the various skills and tools that allow you to monitor new technologies, analyse your environment and keep an eye on your competitors. It is a decision support process used with specific tools.
Main goals of this practice:
- Anticipate future developments in your sector
- Monitor your environment and your competitors
- Detect threats and opportunities
- Monitor your e-reputation
The ultimate goal is to improve the competitiveness of your business.
The best tools to do it:
- Google Alerts
Google Alerts is a free tool very simple to use. It is useful for doing a watch in the web.
The principle is to choose keywords that interest you (on your market, competitors…)
and you will receive an alert on your mailbox when a page or article mentions those keywords. Google Alerts is an essential tool!
Hootsuite is a platform for manage your social networks, they propose a monitoring service to help you to do so. It allows to check your e-reputation on your different social networks with the mentions of your company. And you can also keep a trace of the publications of other accounts (competitors, partners, influencers).
Netvibes is a a dashboard that allows you to organize and manage your current navigation thanks to widgets dedicated to your favorite applications. Thanks to Netvibes and its customizable interface, it is possible to simultaneously monitor selected content and information flows.
Feel free to contact us for more details and help to manage your e-reputation and digital awareness.