Tracking location, or geotracking, is a research process to identify and provide the exact location of a mobile device. It allows the device location through geographic coordinates. The expression geotracking has been first used in 2009, and, since then, this feature has increased significantly in importance, especially in the mobile application development. Because of this sudden boom, more and more smartphones, and not only hightech devices, include a geotracking system to determine the location. This is a perfect opportunity to make the most of users with a wide variety of alternatives. Indeed, many things can be done with tracking location on your device. For instance, by using your location database on your device, you are able to find nearby shops, coffee shops, theatres, hospitals, etc. What can also be done is modifying the time zone you are in. This result can be obtained thanks to geotracking on mobile devices. However, you will get information through wifi or Bluetooth, allowing the final identification using datas obtained with these tools. That is why the position is not alway exact, it is rather an approximate location. Pimclick uses the iBeacon technology to help companies get in touch with nearby potential customers. The latter get a push notification about the shop when they enter a certain perimeter. For more information, you can check out our work for Gallerie’s night or simply contact our web agency in Bangkok.
Pros of geotracking in mobile applications
Tracking location is currently a powerful social tool. This is due to do the fact geotracking allows mobile applications users to share their location on social medias, increasing therefore the brand reputation and strengthening its corporate identity. Moreover, the company can then access data from those social medias such as lists of friends, users’ contacts, etc.
Also, tracking location in mobile applications can be part of a marketing mobile strategy. Including geotracking in mobile applications helped some of them to improve their users accrual rate. It surely is a booming functionality, especially since wellknown mobile applications and reputable brands, such as Foursquare, Google Maps and Facebook, has incorporated it within their mobile application.
Geotracking popular examples
– Swarm: this new application was created after a transformation of the social media Foursquare and is based on “checkins”. Created by Foursquare.
– TratoJusto: a collaborative project app. This application helps yo connect with people able to help you within a specific perimeter, it can be for moving out, if you need a phone charger or if you need a plumber for your sink.
– Nike+ Running: this application keeps track of your runs and helps you reach your goals. The app uses Global Positioning System (GPS) to identify where you are, how many kilometres you have run and comes up with a map of your itinerary.
– Google Maps: Maps for iOS, Android or other types of applications like TomTom, allows to use maps and GPS to localise interesting places near the user and illustrates the main routes and other navigation data.
Many more examples of mobile application using geotracking exist, you can check out our work in tracking location for Gallerie’s night or simply contact our web agency in Bangkok for more details.