Top 5 Tips to boost your e-reputation
- Make a list of what is said about your company
In order to put in place a strategy to boost your e-reputation, you will need to make an inventory of your online reputation. All you have to do is type your company name on Google or do a more in-depth search in the discussion forums. Otherwise, specialized search engines like Yatedo or Youseemii can be a valuable help.
- Conduct regular monitoring
The day before will allow you to know everything about your reputation. You can simply create an alert on the Google Alert service. You can also use social networks to monitor your e-reputation in depth. To do this, use tools like Tweetbeep or Webmii.
- Develop your internal image
The goal is to make your employees proud of your company. They will be your ambassadors to the people they work with outside the workplace.
- Develop a content strategy
The principle is to post “yourself” content about your company on a discussion forum. Don’t worry, every company on the web does it. You will kill two birds with one stone, because by the same occasion, you improve your natural referencing.
- Facilitating relationships with opinion leaders
Your participation in social media is an extension of your customer service on the web. Second, you must gain the trust of opinion leaders and community representatives. The goal is to build loyalty through an affiliate program.
If you need help to manage your e-reputation, contact us!