Video marketing is king
Today human attention is getting shorter than a goldish, and consumers become more exigent. It is why marketers have to find alternatives to keep controlling the attention of people. The best way is video advertising, since recent years because advances in technology but also because it’s easy to spread across the globe. And, it’s certainly not a tactic to be taken lightly.
In this post, you will see the power of video for any e-commerce store:
- First, it is possible to understand how consumers love to watch videos and engage with them because they are fun to watch and easy to consume. According to hyperfine media 64% of users are more likely to buy a product online after watching a video.
- You can also, increase the relevance of your website and attract more organic traffic with two kind of video: there are sales-focused videos with customers testimonials and promotional video. Then there are engagement-focused videos, which purpose is to educate people, make them aware of your offerings and your company.
- Thanks to that, video affects their decision-making process and makes them convert more. As reported by Wyzowl, 90% of people said that video are helping them during their decision process.
Finally, marketers love making video 70% of them plan to use video marketing this year. Whereas, they believe video is the most difficult form of content they create, despite the fact it’s also their most effective tools to keep people attention.