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Why and how to use Facebook Pixel?

Wondering about your advertising relevance and success? The Facebook Pixel will help you get the most out of your social ad strategy and budget. Here are the keys to understanding this wonderful tool. First of all, the Facebook Pixel is a piece of code that you...

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What is a Lookalike audience?

A Lookalike Audience is a way to target a new audience who might or might not know your business but who is likely to be interested in it. That is to say, to reach a cold audience and make them your future customers!    When you create...

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