The market for accelerated events is attempting to change. Online event platforms are being developed. The crisis spurred the slow-moving process of transforming events into hybrid events or purely online ones. Future predictions range from “the new roaring ’20s, with their unrestrained fun and event boom” to “people are so used to working online that the evolution of online will finally begin.”

People were attending so many live events because it gave them a sense of belonging to a real community. Almost every live event will put you in the same room as a big-name speaker or an influencer in your industry. VIP attendees were willing to pay five times the regular attendance fee just to be as close to the star as possible — without even being able to chat or exchange business cards.

The COVID-19 pandemic has halted networking jobs and altered event planning. Now you have to cut the chase and focus on delivering information: knowledge, experience, skills and practices, and difficult issues.

Inviting well-known business leaders or even celebrities no longer works because their most memorable professional motivational videos are widely available online for free. People attend events that provide them with the most up-to-date practical knowledge, whether delivered by a celebrity or a mid-level professional manager who knows the job inside and out.

There are too many temptations for the viewer. And it’s too easy for them to leave — one moment, and they’re already in another place with other people. The term “electronic commerce” refers to the sale of electronic goods. The problem isn’t that there’s a lot of it. The issue is that after allocating time for one type of content, we feel guilty about missing out on another — that we’re missing out on new messages or news. Organizers are struggling with these temptations.

The phrase “invite” refers to the act of inviting someone to a party. It’s similar to school. You spend a few hours in a small sensory deprivation tank, focus, and emerge with new insights. In the case of online events, the viewer bears the burden of concentration, which, let’s be honest, they rarely do.

Watching a video recording of a show isn’t the same as seeing it live. We value real-life experiences more. People have to justify the time spent on the road to the place! So, how do we increase the viewer’s value? How can we narrow this gap? At this point, you definitely can’t transfer the offline experience online. On the contrary, you need to use the strengths of online: engaging with the help of interactive mechanics. This is where new solutions may find success.

Unfortunately, taking part in an online event is less beneficial to the speaker. We choose the best suit if we are going to prepare for a long time before a physical conference. In the case of an online event, however, a speaker is just as likely to open a laptop without any preparation or rehearsal. The content of online events is less strong.

We’ve been spoiled by online options and frequently fail to recognize that everything online isn’t necessarily cheaper — or should it be? Many online projects now simply do not have large enough budgets to realize their full potential — to test multiple options and then choose the one that works best.

Online events aren’t always limited to a brief YouTube broadcast. Many specific tasks can be solved here, and they will be solved differently by different platforms. The storm has made this niche more important than ever before. The answer is yes.

In short, event organizers should expect to work ten times as hard in the post-pandemic era. In fact, in just a few months, you can expect to see the rise of hybrid events. This means that, in addition to holding your event in person, you will need to have an online version so that more people can participate. The event industry must brace itself for an exciting journey, so let’s work together to make big ideas happen.