Marketing on Instagram : some tips for companies.
Instagram has been growing rapidly in recent years, so it is only natural that more and more companies are setting up on the application and sharing content on their brand.The application has more than 1 billion users per month, according to Instagram 80 % of users follow at least one business, and 60 % of users discover new products on the platform. Today there are over 25 million registered Instagram Business accounts.
Here are some tips for building a brand-first strategy on Instagram.
1. Create a good Instagram business profile
Nothing easier to create, just tell Instagram that you are a business, the most important thing is to know how to optimize this profile. Your profile will be the first impression for your brand’s customers. You must find a profile photo representing your brand, often the logo, a good quality photo is essential. An Instagram profile contains a biography where information can be recorded. It is essential to complete it as much as possible for companies. You indicate your brand name, a short description of what you do or what your products are, the link to your website of course, and even a call to action if you have space left. On an Instagram Business account you can also fill in your contacts.
2. Target your audience
To propose appropriate content you must analyse your audience, asking yourself the classic questions such as : who is most likely to buy your products? Or who your product stands to benefit most ? Once this is done, you need to take a closer look at your audience, knowing their interests, aspirations, needs. Once all this is done, you need to think about your future content, which will have two objectives : increasing brand awareness and engagement and boosting conversions and sales.
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