How Tik Tok Advertising Can Help Boost Your Business
If you’re a Baby Boomer or a person who doesn’t keep up much with the recent social media trends or habits of youth, you might be surprised by the recent popularity of TikTok. TikTok has rapidly grown to become the world’s 7th most followed social platform as it is also the most downloaded app since covid and lockdown It has a greater following size than some of the most well-recognized social platforms, such as Snapchat, Twitter, or LinkedIn. In fact, TikTok was the 6th ranking app globally based on monthly active users in 2019. Its success has continued into 2020 and is looking to continue so on.
In this article, we will look at the reasons why you should consider advertising your product on TikTok, as well as the benefits of using TikTok Advertising.
Why Would You Consider TikTok Advertising?
TikTok features a 15 to 60 seconds video. The application limits the number of ad spots available, compared to apps such as Twitter. This means that your ad is less likely to get lost in a crowd of competing ads. Businesses have all been absorbed in expanding their audiences through followers and subscribers. TikTok suggests an entirely different approach as TikTok’s algorithms value content above the number of followers, meaning any content that has the potential to go viral and reach millions of people. The question now is, how do you create binge-worthy content for TikTok? The next part focuses on the best methods to help you figure out your TikTok advertising campaign.
1. In-feed Advertising
TikTok’s in-feed content ads are similar to Instagram and Snapchat story ads. In-feed ads are short advertising videos shown in the user’s Discover feed in between other videos. They take all of the users’ attention because they appear on a full screen, but the users have the option to skip them.
Even though in-feed ads appear on the screen for several seconds, it is crucial to make the best first impression to redirect viewers to take action. Like Instagram, you can insert a link to your brand’s landing page or your application.
2. Hashtag Challenges
Once again, similarly to Instagram and Facebook, hashtags play a crucial role in TikTok because the users share and search content with its help. Indeed, the whole communication on TikTok is built around particular hashtags. Hashtag challenges are one of TikTok’s special offerings for users who want to promote their businesses within the platform. In other words, hashtags challenges encourage users to recreate and share their take on your videos. Hashtag challenges are unique because not only do they increase brand awareness, but they also allow the users to interact with your content directly.
3. Fun and Entertaining Content
On TikTok, fun content means viral content. TikTok isn’t the best platform for your normally big-budget video ads. Your video has to be fun and entertaining to reach the maximum number of users.
When it comes to creating TikTok videos, you don’t need a professional camera or expensive technology at all. Your content can simply be filmed on a smartphone. The only factor that matters is your creativity and your sense of humor/entertainment. The type of content you create solely depends on your industry and product type. For instance, Comedy skits,tutorials, original product presentations, music covers, product demonstrations, and dancing videos are particularly popular on TikTok.
On the other hand, you can even create beauty or fashion tips on the platform. There are just so many options for you to choose from! For instance, if you have a photography website you can even create fun collages featuring your works on TikTok as well (You now have two social media platforms to promote your talent!).
4. The Influencers
The real marketing magic occurs when you collaborate with social media influencers. Those influencers will help introduce your business to the TikTok community, especially when you are new to the platform. Partnership with influencers is an excellent method for your business, especially if you are targeting the Gen Z (this generation is typically opposed to any kind of traditional advertisement). Also, be sure that your target audience goes along with the influencer’s audience group and collaborate with influencers and micro-influencers who work within your niche and those who share the same values as your brand does.
One of the examples is MAC cosmetics. MAC cosmetics, #YouOwnIt challenge, is a great example of a successful collaboration with influencers. Since MAC partnered with three social media influencers, a total of 635,000 video were created in six days, resulting in a total of 1.6 billion views.
After all the benefits mentioned above, the answer should definitely be “Yes” to use TikTok advertising as a platform to promote your business for the Gen Z. From hashtag challenges to influencers, TikTok offers unique ad formats you can customize to promote your business and connect with your audience worldwide. Now, let’s download the application and start creating our binge-worthy videos!
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