Earned media, that sounds good!
Marketing used to be easy to execute because it was all about formulating a paid media strategy. Until the Internet age where paid media is no longer the best choice for the small business owners. Instead, profitable companies are now using P.O.E.M: Paid, Owned, and Earned Media marketing techniques to find and retain customers.
Today, paid media is in reassessment because it is not as profitable as it was: too expensive, too old, less efficient than Owned and Earned Media. 52% of marketers want to adjust marketing and communication budget. Be careful, you don’t have to put all of your money in just one of this 3 kinds of marketing media but you have to think about your goals to adapt your strategy.
Nowadays, Earned Media is very tendency and all marketers want to invert this marketing strategy but Earned media have some issues: is it difficult to measure ROI, a little benefice in short term, lack of skills.
We are professional marketers, contact us if you need any advices.