Designing forms that improve user engagement and conversion
Forms are an essential part of any website or application, as they are used to collect information from users. However, if not designed correctly, forms can be a source of frustration and can lead to low engagement and conversion rates. In this article, we’ll explore some best practices for designing forms that improve user engagement and conversion.
Keep it Simple: The first and most important rule of form design is to keep it simple. This means using clear and concise language, avoiding unnecessary fields, and minimizing the number of steps required to complete the form. The simpler the form, the more likely users are to complete it.
Use Clear and Consistent Labels: Another key aspect of form design is to use clear and consistent labels. This means using labels that are easy to understand and that match the language used on the rest of the website. It’s also important to use the same labels for similar fields across different forms to avoid confusion.
Optimize for Mobile: With more and more users accessing the internet via mobile devices, it’s important to optimize forms for mobile. This means using a responsive design that adjusts to the size of the screen, and making sure that the form is easy to use on a small screen.
Use Placeholder Text: Placeholder text is a powerful tool for improving form design. It allows users to understand what information is required in a field before they start filling it out. It’s a good practice to use placeholder text for fields that are required and make them clear, concise and match the field label.
Provide Validation and Error Messages: Error messages are an important part of form design, as they help users understand what went wrong and how to correct it. It’s important to provide clear and concise validation and error messages that are easy to understand and that appear close to the field in question.
Use Progress Indicator: Users like to know how much of the form they have completed and how much is left. A progress indicator can help users understand their progress and encourage them to complete the form.
Use Smart Defaults: Smart defaults allow users to complete forms faster by pre-populating fields with commonly used information. For example, pre-filling the country field with the user’s location or pre-filling the email field with the user’s email address from a previous login.
Test and Iterate: Finally, it’s important to test forms with real users and iterate based on their feedback. This will help identify any issues with the form and allow for improvements to be made.
Designing forms that improve user engagement and conversion is crucial for a successful website or application. By following best practices such as keeping forms simple, using clear and consistent labels, optimizing for mobile, providing validation and error messages, using progress indicator, smart defaults and testing and iterating, you can create forms that are easy to use and that encourage users to take the desired action. Remember that forms are a key part of any website or application, so it’s essential to make sure that they are designed in a way that makes them easy to use and understand for your users.