The modern age has seen a surge in digital transformation which essentially forced companies to integrate any digital feature such as social media marketing or SEO into their business. With content creation being a key factor in elevating your business, marketing has seen a boost in demand for animation and motion design as it presents a unique form of content for users that are viewing your brand.

 

 

These animation and motion videos are seen as powerful tools and are being used in promotional videos for different brands across all industries. As different marketing tools are being introduced to the market, the concept of animation and design continues to become a fast-evolving factor in the digital world. With that being said, it’s important that business owners understand what are the trends of designs and animation for 2022 as well as moving into 2023.

For starters, it’s important to note that any design in general, whether it’s static or motion, is now using a minimal palette. Modern designs in general are seen as straightforward and sophisticated to present the mood of the design. As the design itself tells the story, it is imperative that the color palette used is restricted and not all over the place.

If it hasn’t dawned on you yet, animated logos have also seen a trend in the modern age as it presents and elevates the brand and story of a company. With multiple tools in the market that designers can use, motion graphics have been implemented and displays a breath of fresh air that makes the brand more attractive to the human eye. However, it’s important not to go too crazy with the visuals as too much animation can be deemed annoying for users.

Morphing designs are also a concept that has been in the trend in 2022. What this essentially means is that pictures and animations of making one image morph into another with a smooth transition. Not only does this create a beautiful and attractive flow, but it also allows you to tell your company’s story through different images in a small period. Some companies have used the idea of morphing different images which results in the brand’s logo, creating a nice effect.

Another trend that attracts not only big companies but also SMEs is the concept of mixing 2D and 3D images or designs together. The reason why this is a rising trend is because of being able to implement this into small-scale ads. Similar to morphing designs, mixing 2D and 3D images will portray an attractive animation and design.

Pimclick is a digital marketing and tech agency that specializes in different things such as motion design, UX/UI design, and more. With our specialty and expertise in motion design, we can help create 2D or 3D animations for you to help market your business on a global scale.