One of the newer trends in marketing is gamification. But what is it ? Basically, in consists in making actions or application more amusing or playful using methods from video games or VR experience. It’s applied to fields which have no apparent link with games...
Every year, people buy from thousands of product categories, deciding among dozens or hundreds of options in each. Even routine purchases can be time-consuming. While shopping for shoes may be fun, picking the right toothbrush from more than 200 products is pretty tedious. AI assistants will...
The brand management online became very important in recent years. In fact, every company has a e-reputation on the web. This reputation is essential. According to IFOP, 96% of the internet user are influenced by the e-reputation of a brand. Before to discover the brand...