A true management tool, a marketing plan is essential for any company that provides a service on a B2B market. Building your marketing plan will therefore help you ask yourself the right questions about your company's development strategy: What is the outcome of my last...
Mobile First This year the big change is "mobile first". The smartphone has become the most used medium nowadays. This implies revisiting its web strategy by prioritizing mobile media. Moreover, since January 2018, Google has launched its "Mobile-First" index to reference websites and improve the relevance...
In the world of business, customer acquisition is quite often one of the most important aspects of a company. But as it is quite costly to acquire new customers, part of the focus must shift to customer retention : in fact, the cost of acquiring...