What is gamification ?
One of the newer trends in marketing is gamification. But what is it ? Basically, in consists in...
Why companies should adapt their marketing strategies to AI assistants’ model of consumption
Every year, people buy from thousands of product categories, deciding among dozens or hundreds of options in each....
What is online brand management and how to control your image?
The brand management online became very important in recent years. In fact, every company has a e-reputation on...
Top 5 of the best White Hat practices
If you don’t know yet what are White Hat and Black Hat practices, I strongly advise you to...
How online consumer’s behavior is different than in physical shops
Online shopping has grown in popularity due to the efficiency, speed and convenience it provides. Both retailers and...