What is gamification ?
One of the newer trends in marketing is gamification. But what is it ? Basically, in consists in...
Why companies should adapt their marketing strategies to AI assistants’ model of consumption
Every year, people buy from thousands of product categories, deciding among dozens or hundreds of options in each....
What is online brand management and how to control your image?
The brand management online became very important in recent years. In fact, every company has a e-reputation on...