If you were to use a time-machine and go back to 2010, you would find plenty of business owners around the world pondering the need for developing an online marketing strategy. Nowadays, not leveraging the available digital tools (many of which are free) is considered...
Did you know that you can become an influencer in the professional social network LinkedIn? This is a special status delivered by LinkedIn to people like Bill Gates, Barack Obama, Richard Branson and a lot of others. A LinkedIn influencer can be like a blogger who...
A true management tool, a marketing plan is essential for any company that provides a service on a B2B market. Building your marketing plan will therefore help you ask yourself the right questions about your company's development strategy: What is the outcome of my last...