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What is a Lookalike audience?

A Lookalike Audience is a way to target a new audience who might or might not know your business but who is likely to be interested in it. That is to say, to reach a cold audience and make them your future customers!    When you create...

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The revolution of voice assistants on e-commerce

In the last few years, assistants have experienced a boom in our daily lives. This technology allows Internet access without a computer or telephone. According to Comscore, by 2021, 50% of Internet requests will be voice. Voice recognition on the Internet is used mainly to listen...

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