Digital transformation has completely changed traditional marketing. Setting up digital technologies in your activities has become essential if you want a durable business. Did you know that one in two businesses still don’t have a website ? A lot of companies are scared about the...
Socials signals refer to web pages’ collective shares, likes, retweets, votes and pins by users. These are called "social signals" because users are engaged in a social context, which takes into account conversations, comments and other user-generated annotations and engagement interactions. Social media channels are more than...
Data is what feeds digital marketing. Understanding how visitors interact with your website plays a key role in strategic decision-making, and “tags” help you do just that. Tags are snippets of code that you add to your website in order to track and collect information...