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What are social signals and how do they impact SEO?

Socials signals refer to web pages’ collective shares, likes, retweets, votes and pins by users. These are called "social signals" because users are engaged in a social context, which takes into account conversations, comments and other user-generated annotations and engagement interactions. Social media channels are more than...

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googletagmanager

Get started with Google Tag Manager

Data is what feeds digital marketing. Understanding how visitors interact with your website plays a key role in strategic decision-making, and “tags” help you do just that. Tags are snippets of code that you add to your website in order to track and collect information...

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game copy copy

What is gamification ?

One of the newer trends in marketing is gamification. But what is it ? Basically, in consists in making actions or application more amusing or playful using methods from video games or VR experience. It’s applied to fields which have no apparent link with games...

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