2018 digital marketing trends to follow
This year the big change is “mobile first”. The smartphone has become the most used medium nowadays. This implies revisiting its web strategy by prioritizing mobile media. Moreover, since January 2018, Google has launched its “Mobile-First” index to reference websites and improve the relevance of results according to mobile display.
Natural reach down
In addition, the network strategy has also changed. Social networks are still as present in our daily lives but the natural reach (reach of publications) on Facebook is declining. For this reason, if you want to give visibility to your content, you will need to plan a budget.
The rise of influential marketing
Internet users are asking more and more for video on social networks, websites… Indeed, video content attracts more and more the eye of visitors. In 2018, video will be an excellent way to attract the attention of an Internet user. Indeed, YouTube is the second search engine used after the Google search engine.
Moreover, live video is also becoming more and more popular. It is an excellent means of communication to retain existing customers and prospect new customers. It allows a closer relationship with the customer. Many influencers (public figures) use this means of communication to advertise their products or the products of a brand. The main platforms that offer the possibility to make a live video are Facebook, Snapchat and Instagram.